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Protégé's showcased Merino Wool at RAFW

06 May '08

3 min read

Mr Craig Welsh, AWI CEO explains, “Working with such stellar names in the global fashion industry reinforces the strong position Australian Merino wool holds as the fibre of choice for the luxury end of the global apparel industry. It cements Australian Merino wool's position on the lucrative international fashion stage.

“While demonstrating the inherent luxury, quality and versatility that Merino wool offers, international events such as this offer a unique opportunity to see how one of Australia's leading exports is used by the international fashion elite to appeal to the key apparel markets.”

Kristian Aadnevik Selected By Donatella Versace:
A Norwegian who moved to England to attend London's Royal College of Art, Kristian Aadnevik began working for companies of the calibre of Harrods International in London and Charles Jourdan in Japan after completing his studies.

In 2004 he made his own signature debut, presenting his collection during London Fashion Week. Acclaimed in the British press as “one of the most interesting young talents on the London scene”, he counts the Princess of Norway Mette-Marit among his fans on the home front. Donatella Versace, who chose Kristian for his rock attitude, is enthusiastic about the collection her protégé designed with Australian Merino wool.

Kristian Aadnevik's collection for the Protégé Project:
A virago with a metal soul yet also a supremely sensual grace is what Kristian Aadnevik has in mind, imprinting this collection with a narrative stream as he talks about the adventures of his woman, his muse.

Her journey begins in northern Europe, ever rich in Gothic mystery, and after passing through a languid Belle Epoque Paris ends in today's avant-garde East London clubs.

The collection features mostly ultra feminine dresses where easy wrap fit and sense of movement come from volumes and drapings defined by an expert choice of gorgeous Australian Merino wool fabrics.

Gold and silver glints, iridescent feathers and ostrich applications give the creations a bright touch.

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