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Subranded/Clear Agency to distribute PPLB & William Rast brand

06
May '08
People's Liberation Inc, designer of high-end casual apparel under the brand names People's Liberation and William Rast, announced that it has signed a new distributor agreement with Subranded / The Clear Agency for the distribution of People's Liberation and William Rast brand products on an exclusive basis in United Kingdom and Ireland through December 2010.

“Following up on our recent William Rast distributor arrangements in Europe, we believe we have found in Subranded the right distributor to maximize the success of our men's and women's brands in the U.K. and Ireland,” commented CEO Colin Dyne.

“With its state-of-the-art logistical capabilities, new showrooms and high-fashion connections, The Clear Agency will be able to bridge the identity of our brands with the exclusive U.K. and Ireland retailers that can showcase and merchandise our brands the best.”

Based in London, Subranded recently formed The Clear Agency to service the premium fashion niche with over 40 years of combined experience in sales, marketing, public relations, retail, design, production, advertising and finance. Tony Bennett, Managing Director of The Clear Agency, stated, “We are delighted to have captured these sought-after brands.

Though each has its own distinct handwriting, both William Rast and People's Liberation brands are world renowned and possess all the essential ingredients the consumer could wish for. These brands are a perfect fit for The Clear Agency and we look forward to replicating the brands' universal success here in the UK and Ireland.”

People's Liberation Inc


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