For every five e-cards sent, Neutrogena will make a donation to help support skin cancer research. Self.com also has an exclusive video about sun safety featuring Jennifer Garner, and an interactive map highlighting important facts about sun safety across the nation.
Joining forces to provide a "wake-up call" that will raise awareness about the dangers of skin cancer, Neutrogena and SELF hope to elevate the concept of performing regular skincare self-examinations, similar to that of breast self-examinations.
"Skin cancer is the most common form of cancer in the U.S., and more than one million skin cancers are diagnosed each year, accounting for almost half of all cancer diagnoses," continued Colleran.
"With one in every five Americans developing skin cancer sometime during their lifetime, there is an urgency to empower consumers with the resources necessary to protect themselves and their families."