>>
Home / Knowledge / News / Fashion / ENDURING by Oakley, a sport performance eyewear for women

ENDURING by Oakley, a sport performance eyewear for women

08
May '08
Oakley Inc announced the release of ENDURING, the world's first sport performance eyewear made exclusively for women. Created in collaboration with the company's top female athletes, ENDURING addresses all the performance needs of woman while giving her the style of a freshly original, uniquely feminine design.

"Oakley ENDURING bridges the gap between form and function to offer female athletes the performance, protection and fit they need, and the style they deserve," said Colin Baden, president of the company. "Oakley evolved in the world of action sports, serving the uncompromising demands of world-class athletes.

Our impressive roster of female athletes gave us a wealth of insight into the wants and needs of active woman. We applied this insight and the knowledge that came from decades of optical innovation to create a world first, the only sport performance eyewear truly made for women."

Until now, female athletes have been forced to compromise performance, comfort and style by wearing sunglasses that failed to address their specific needs. The fit of the frame has always been a key issue, so Oakley analyzed every aspect of female cranial anatomy to create the best possible fit for women.

Baden continued, "Women know ENDURING is different the moment they try it on. This is performance eyewear that fits right, feels right and stays in place. A precise fit isn't just a matter of style it's a matter of performance, and that's why we put so much effort into creating design geometry specifically for women," Baden concluded.

Oakley ENDURING is being hailed as a revolution in sports technology, and the praise is coming from female athletes whose names are in the pantheon of champions. 2008 Olympic hopeful Lolo Jones considers the new eyewear to be essential equipment for training and competition in track and field.


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2022

New US legislation to fix import loophole, boost oversight unveiled

Earl Blumenauer, chairman of the US House of Representatives ways and ...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

China’s garment industry earned $209 bn in revenue in Jan-Nov 2021

About 12,659 garment companies of China earned a combined operating...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

AmCham says RCEP aligns with economic reforms in Philippines

AmCham Philippines has joined the call for the immediate concurrence...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Phong Phu international JSC (PPJ)
Chori Company Limited
Truetzschler India Private Limited
Varner AS Retail
Gokaldas Exports Limited
TESCO INTERNATIONAL SOURCING LIMITED
Bluestem Global Sourcing Limited
T.T. Limited
Hirdaramani International Export Private Limited
LC Waikiki
C;&A Sourcing International Ltd
IKEA of Sweden AB
J ;& P Coats
Midas Clothing Limited
Puma
Sportswear Company Spa
Rosset ;& Cia Limited
Target Corporation (MN)
Page Industries Limited (Bangalore)
OVS Hong Kong Sourcing Ltd.
Seasalt Limited
Vianney Textil Hogar S.A. De C.V.
Cat Tuong Real Estate Group Joint Stock Company
PVH Corporation
KIABI
SHAHI Exports Pvt Ltd
Hela Clothing Pvt Ltd
Boardriders Asia Sourcing Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Benetton Group
Etam Group Strategy Hong Kong Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Permoda(Koaj/Armi/Pronto/Bkul)
Huntsman (Singapore) Pte Ltd
Desigual - ABASIC, S.A.
Tommy Hilfiger
Amazon China
Sportmaster Ltd.
Vardhman Textile Ltd
Lululemon Athletica Inc
Babyshop
Gatsby Africa
Gloria Jeans
MAS Active / MAS Kreeda / MAS Bodyline
Sainsbury's Argos Asia Limited
Landmark Group
Rayonese Textile Inc., Division de Culp Inc.
Under Armour Global Sourcing Ltd
Recron Polyester from Reliance Industries Limited
Reiter India Private Limited
Eastman Chemical Company
Restoque S.A.
Lenzing Aktiengesellschaft
H;&M Hennes ;& Mauritz (Far East) Ltd
Lisa S.P.A.
Sateri (Jiujiang) Fiber Co.,Ltd
Helly Hansen Far East Ltd
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Walmart
Aramark Uniform ;& Career Apparel, LLC
Guess Europe Sagl,
Gap International Sourcing Limited
The LYCRA Company Singapore  Pte. Ltd
Maceton Limited
Alix Partners
Esprit Europe Services GmbH
Alison Hayes Romania
International Textile Manufacturers Federation
Lacoste (Wanchai)
KAS Direct Sourcing
The Top Form Brassiere Manufacturing Company Limited
Aquarelle Clothing Limited
Decathlon
BIMBA ;& LOLA SL
John Varvatos
Groz-Beckert East Asia LLP
Grasim Industries Limited
Lifestyle
Asos
NITI Aayog
Tory Burch Hong Kong Ltd
Arvind Limited
Tchibo GmbH
Calvin Klein
Brandix Lanka Limited
Green Fibre
BIANCA
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
SYNERGIES HONG KONG LIMITED
IDH – The Sustainable Trade Initiative

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search