Home / Knowledge / News / Fashion / EVENTSTYLE | New York to launch 'The 13' in August

EVENTSTYLE | New York to launch 'The 13' in August

09
May '08
EVENTSTYLE | New York announces the launch of The 13, a conceptual event marketing program taking place this August, uniting thirteen prestige brands under one roof to provide consumers with a complete luxury lifestyle experience.

Based on the theme, "Thirteen Things Boys Want", The 13 Team is calling for brand partners to join the program and fulfill one of the following desires:
- Space + (Home Design Brand) = Be at home
- Chemistry + (Beverage/Liquor Brand) = Be a mixologist
- Body & Soul + (Workout/Meditation Brand) = Be one
- Intimacy + (Personal Care/Grooming) = Be ready for your close up
- Stimulation + (Consumer Electronics Brand) = Be electrifying
- Wealth + (Financial/Insurance Brand) = Be smart
- Companionship + (Modern Dog Lifestyle Brand) = Behave
- Diversion + (Music/Entertainment Brand) = Be aurally fixated
- Self-Expression + (Fashion Brand) = Be fabulous
- Atmosphere + (Home & Garden Brand) = Be green
- Satisfaction + (Food Brand) = Be delicious
- Visibility + (Accessories Brand) = Be equipped
- Sex + (Fragrance Brand) = Be desirable

"This is a rare opportunity for brands to cross-pollinate in a non-competitive environment while generating brand awareness and increasing consumer and media impressions," said Mark Addison, Director of Experience Design at EVENTSTYLE.

Attendees will have the opportunity to purchase design elements of the house and other products or specialty services from the thirteen participating partners in a celebrity-hosted auction at the end of the Labor Day holiday period.


Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search