>>
Home / Knowledge / News / Fashion / EVENTSTYLE | New York to launch 'The 13' in August

EVENTSTYLE | New York to launch 'The 13' in August

09
May '08
EVENTSTYLE | New York announces the launch of The 13, a conceptual event marketing program taking place this August, uniting thirteen prestige brands under one roof to provide consumers with a complete luxury lifestyle experience.

Based on the theme, "Thirteen Things Boys Want", The 13 Team is calling for brand partners to join the program and fulfill one of the following desires:
- Space + (Home Design Brand) = Be at home
- Chemistry + (Beverage/Liquor Brand) = Be a mixologist
- Body & Soul + (Workout/Meditation Brand) = Be one
- Intimacy + (Personal Care/Grooming) = Be ready for your close up
- Stimulation + (Consumer Electronics Brand) = Be electrifying
- Wealth + (Financial/Insurance Brand) = Be smart
- Companionship + (Modern Dog Lifestyle Brand) = Behave
- Diversion + (Music/Entertainment Brand) = Be aurally fixated
- Self-Expression + (Fashion Brand) = Be fabulous
- Atmosphere + (Home & Garden Brand) = Be green
- Satisfaction + (Food Brand) = Be delicious
- Visibility + (Accessories Brand) = Be equipped
- Sex + (Fragrance Brand) = Be desirable

"This is a rare opportunity for brands to cross-pollinate in a non-competitive environment while generating brand awareness and increasing consumer and media impressions," said Mark Addison, Director of Experience Design at EVENTSTYLE.

Attendees will have the opportunity to purchase design elements of the house and other products or specialty services from the thirteen participating partners in a celebrity-hosted auction at the end of the Labor Day holiday period.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Jan 2022

Singapore, Bangladesh agree to conclude FTA early

Bangladesh and Singapore have agreed to accelerate the process of...

Pic: Airlines IATA

Textiles | On 18th Jan 2022

Supply chain disruptions stall global cargo growth in Nov 2021: IATA

Data for global air cargo markets have revealed slower growth in...

Pic: Shutterstock

Textiles | On 18th Jan 2022

Philippine garment-textile industry seeks govt support to protect jobs

The Clothing and Textile Industry Tripartite Council (CTITC) in the...

Interviews View All

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Mohammad Ali Khokon,

Mohammad Ali Khokon

<div>The Bangladesh Textile Mills Association (BTMA) is the national trade ...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Frank Heislitz, Freudenberg Performance Materials

Frank Heislitz
Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global manufacturer of...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Grasim Industries Limited
Reiter India Private Limited
Lululemon Athletica Inc
MAS Active / MAS Kreeda / MAS Bodyline
G-Star Raw C.V.
Sportmaster Ltd.
Maceton Limited
Sainsbury's Argos Asia Limited
Vianney Textil Hogar S.A. De C.V.
BIANCA
Decathlon
Restoque S.A.
Lifestyle
Under Armour Global Sourcing Ltd
Splash
Benetton Group
BIMBA ;& LOLA SL
PVH Corporation

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search