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Seasonal apparels boost JCPenney sales
09
May '08
J. C. Penney Company Inc comparable store sales decreased 1.7 percent for the four weeks ended May 3, 2008, compared to guidance for sales to decrease mid- to high-single digits and compared to a 3.4 percent decrease last year.

Sales benefitted in the month from more favorable weather trends in some regions of the country that boosted seasonal apparel sales, and customer response to promotional and clearance activities.

The top performing merchandise divisions during the month were in apparel and family footwear, while fine jewelry and home categories continued to experience weaker sales. Geographically, the best performing regions of the country were the northeast and central regions.

May Sales Outlook:
Management's guidance for the four-week period ending May 31, 2008, is for a mid-single digit decrease in comparable store sales, compared to a 0.9 percent decrease in last year's May period.

First Quarter Earnings Conference Call:
Management will host a live conference call and real-time webcast on May 15, 2008, beginning at 9:30 a.m. ET. Access to the conference call is open to the press and general public in a listen-only mode.

J. C. Penney Company Inc


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