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Sears debuts the spring 2008 Jessica collection

May '08
The new Jessica line at Sears makes updating your wardrobe a breeze this season. In celebration of a new Jessica spring collection as well as redesigned in-store Jessica boutiques, Sears will be presenting four free fashion shows, hosted by Lynn Spence at various Sears locations in Winnipeg this weekend.

Winnipeg was selected as the pilot city in Canada to first house the redesigned in-store boutiques. The new boutiques will combine every element needed to create a polished look; from the clothes to the shoes and accessories - each customer will be inspired to add and try new styles.

The new Jessica collection at Sears makes getting dressed for spring even easier with coordinated looks, hand picked by CityLine's style expert Lynn Spence.

"This season, Sears' Jessica line is offering well designed clothes for women who believe that fit, style and versatility shouldn't have to come at a premium to their pocketbook or schedule," says Lynn Spence, style expert.

"Created for every woman who is on the go, the Jessica 2008 spring line incorporates a colourful palette in sophisticated tailored pieces that can transition from day to night, business to casual wear, effortlessly."

The Jessica fashion shows will be a great opportunity for women to preview the latest spring and summer trends for the upcoming season while treating themselves to an exciting and interactive fashion experience.

The show will preview looks from the new Jessica collection that is inspired by the luxury travel destinations of Martinique, Catalina and Marrakesh. With these inspirations as a common thread in the Jessica line this season, Sears' shoppers can easily pick and choose clothing, shoes and accessories to create a cohesive and unique look for anytime of the day.

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