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Mr Keith Houlemard to lead Jordan Brand

15
May '08
NIKE Inc announced that veteran Keith Houlemard has been named President of the Jordan Brand. Houlemard will be responsible for driving continued market leadership and growth for all aspects of the Jordan Brand. Houlemard replaces Garry Cook.

Houlemard, 43, has been with Nike for more than 19 years working in various leadership roles including Apparel Director for Jordan Brand, U.S. Sales Director and U.S. Footwear Director. Most recently as U.S. Director for Footwear Merchandising, Houlemard developed a growth strategy across Nike's key categories and re-aligned the merchandising organization which resulted in significant business growth. In his new role, Houlemard will report directly to Craig Zanon, head of global basketball for Nike.

"Keith brings strong brand experience and a deep understanding of the basketball consumer," said Nike Brand President Charlie Denson. "The Jordan Brand is strong and has tremendous global potential. We look forward to his leadership as we continue to grow the Jordan Brand and connect with consumers worldwide."

Michael Jordan, commenting on Houlemard's appointment, said: "Keith has solid experience and a keen understanding of the consumer market. As the Jordan Brand enters a new era, we welcome his return and look forward to his leadership."

Nike's first Air Jordan shoe was launched to great acclaim in 1985, Michael Jordan's rookie year in the NBA, and instantly became the industry's best-selling basketball shoe. The Jordan Brand was created in 1997 as a division of Nike and today is one of the game's premium global brands on and off the court. The Air Jordan is one of the world's most recognizable franchises, known for its signature Jumpman logo, innovative technology in basketball and forward-thinking fashion. Earlier this year, Jordan Brand unveiled the Air Jordan XX3, celebrating 23 years of a legacy started by the most revered basketball athlete in history.

Jordan Brand


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