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Nike & Finish Line to hold 'Rock the Lot'
15
May '08
Nike Inc and The Finish Line Inc celebrate the grand opening of a new retail location called Finish Line Ltd.

To celebrate the opening, Nike and Finish Line will hold "Rock the Lot," a fun run for local high school students, featuring a local VJ/DJ as emcee, a free Nike participant tee, footwear trials, a "Battle of the Bands" gaming competition, and a concert by the band "Defy Tomorrow" after the run.

WHY: Finish Line Ltd is a new concept store customized to meet the needs of young running and training athletes. Finish Line Ltd will be divided into three sections: running, sport style and training.

The store will also feature exclusive Nike footwear reflecting the colors of local high schools in the Greater Phoenix area, and the same colors will be available in the Nike Pro apparel offering, enabling consumers to customize it with their high school sport, name and number.

WHO: Larry Fitzgerald, Arizona Cardinals Vada Manager, Nike Inc Corporate Leadership Team

WHEN: Sunday, May 18, 2008 at 6:00 - 9:00 p.m.

WHERE: Chandler Fashion Center 3111 W Chandler Blvd Chandler, AZ 85226.

Nike Inc


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