Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Actifirm sells out in First Hour Appearance on QVC
Actifirm sells out in First Hour Appearance on QVC
15
May '08
It was a sellout for Actifirm, a leading manufacturer of science-based skin care using natural botanicals, in its first hour-long show on QVC Saturday, May 10.

QVC program host Sandra Bennett and Actifirm president Elysiann Bishop presented six Actifirm products, including 10% Z-Peel; Face Firm; Renovation Cream; Renovation Eye Cream; Actilash; and a special four-piece discovery kit with Actifirm products for cleansing, exfoliating and moisturizing skin.

The QVC appearance marked one of the first times Actifirm products, long popular with doctors and professional aestheticians, were sold explicitly for women to use at home.

"It's so exciting to sell out on our first hour appearance," Ms. Bishop said. "At the QVC Beauty Bash I talked to many QVC customers and one theme was consistent: Almost every woman I met said she wanted a skin care line that, above all, worked, but was also a simple regimen that was easy to use, safe from harmful additives and affordable.

Since part of our company is dedicated to processing natural botanicals and another part is dedicated to manufacturing, we were able to provide the exact products these women were asking for."

"We work hard to find and offer innovative lines the fact that Actifirm products have been successful in the professional market caught our attention, and we are pleased to be first to bring an expanded line directly to consumers," said Allen Burke, QVC's director of beauty merchandising.

Actifirm


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search