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Olympic marathoner Magdalena Lewy Boulet ties up with Saucony

22
May '08

Amplifying the brand's performance platform, Saucony Inc, a subsidiary of Collective Brands, Inc and a leading global supplier of performance athletic footwear and apparel, announced the signing of Olympic marathoner Magdalena Lewy Boulet to a multi-year endorsement contract.

Lewy Boulet earned a spot on the U.S. Olympic Team by finishing second in the 2008 U.S. Women's Olympic Marathon Trials held in Boston on April 20th.

Leading for much of the 26.2-mile race, she finished in a personal-best time of 2 hours, 30 minutes, 19 seconds. Lewy Boulet, 34, and a native of Poland, will represent the United States at the Beijing 2008 Olympic Games this summer.

"I am so excited to join the Saucony family and to have the privilege and opportunity to represent the United States at the Olympics," said Lewy Boulet.

"From the quality of the product to the Run For Good Foundation, I feel that Saucony and I are a great fit, and I'm looking forward to a long and lasting partnership," she added.

"Magdalena embodies the spirit of Saucony," said Richie Woodworth, president of Saucony. "Making the U.S. Olympic team with such a confident and bold race from the front is a testament to her strong will and competitive spirit.

We look forward to a strong and enduring partnership with Magdalena, on and off the race course. Her spirit and courage inspires us, just as we hope to inspire every runner, on every run, on every day," said Woodworth.

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