>>
Home / Knowledge / News / Fashion / PPLB appoints Ms Sobel EVP of Branding and Licensing

PPLB appoints Ms Sobel EVP of Branding and Licensing

27
May '08
People's Liberation Inc, designer of high-end casual apparel under the brand names People's Liberation and William Rast, announced that it has appointed Andrea Sobel to the position of Executive Vice President of Branding and Licensing.

In this capacity, she will have responsibility for overseeing the market positioning of both of the Company's brands, as well as extending them potentially into such licensed product lines as footwear, accessories and fragrances, among others.

“Andrea Sobel's background and accomplishments position her as a very welcome new management team member,” commented CFO and newly promoted President Darryn Barber. “We look forward to exciting contributions from Andrea as we expand upon the image and marketing presence of our premium denim brands.”

“Both the People's Liberation and William Rast brands offer great opportunities for licensing and brand extension,” commented Ms. Sobel. “Given the right strategic licensed partnerships, each of these distinctive names can enjoy enhanced brand equity in new product categories, so as to contribute optimally to the continued growth of People's Liberation Inc.”

Ms. Sobel has over 15 years' experience in licensing, marketing and brand development. Since 2007, she has been Vice President, Marketing with SANRIO, where she was responsible for market development and brand positioning of that company's Hello Kitty and other character brands.

Her accomplishments in thisposition included a co-branded cosmetics collaboration, content development and launch strategy for a Hello Kitty music album, spearheading sponsorship of an Aly & AJ summer music tour, participation in the Macy's Thanksgiving Day Parade and introduction of two new character properties into the specialty and mass channels, respectively.


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Pic: Shutterstock

Textiles | On 18th Jan 2022

Singapore, Bangladesh agree to conclude FTA early

Bangladesh and Singapore have agreed to accelerate the process of...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Calvin Klein
Sainsbury's Argos Asia Limited
Splash
Aramark Uniform ;& Career Apparel, LLC
Gatsby Africa
Gokaldas Exports Limited
Gloria Jeans
SYNERGIES HONG KONG LIMITED
Restoque S.A.
Recron Polyester from Reliance Industries Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Lenzing Aktiengesellschaft
Grasim Industries Limited
Babyshop
Rosset ;& Cia Limited
Midas Clothing Limited
Lacoste (Wanchai)
Green Fibre

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search