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Wilsons Leather & Bravado jointly to launch Rock & Roll collection

Oct '05
Leather outerwear, accessories and apparel maker Wilsons Leather Experts Inc announces its new licensing arrangement with Bravado International Group.

Wilsons Leather together with Bravado International Group will launch an exclusive collection of Rock & Roll licensed merchandise for sale in its stores this holiday season.

Wilsons Leather will design and sell a collection of vintage and classic styles featuring some of the most successful and popular rock bands ever such as Led Zeppelin, The Who, Guns N' Roses and Def Leppard. Product categories will include men's and women's leather jackets, handbags, and messenger bags. Design inspiration comes from authentic vintage designs and original art files from all of the artists.

"The importance of Rock & Roll product continues to explode," says Teresa Wright, General Merchandise Manager for Wilsons Leather. "Rock & Roll and leather are a natural combination and they are excited to bring this product to market for customers." Wilsons Leather will have this exclusive line of merchandise for sale in 304 mall-based stores and on www.wilsonsleather.com in late October 2005.

"They are happy to collaborate with Wilsons Leather in this project," adds Tom Bennett, CEO of Bravado. "They firmly believe that Rock & Roll is not just about music but a lifestyle. By having the ability to purchase high quality tour jackets it gives all fans the chance to live the dream."

Bravado develops and markets high-quality licensed merchandise to a world-wide audience, working closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. They sell on live tours, via selected retail outlets and through web-based stores and they also license artists' rights to an extensive network of third party licensees around the world.

Minneapolis based Wilsons Leather is the leading specialty retailer of leather outerwear, accessories and apparel in the United States. As of August 27, 2005, Wilsons Leather operated 428 stores located in 45 states, including 305 mall stores, 109 outlet stores and 14 airport stores. The Company regularly supplements its permanent mall stores with seasonal stores during its peak selling season from October through January.

Wilsons Leather Experts Inc

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