Home / Knowledge / News / Fashion / Hot Topic Division welcomes Mr Michael Crooke

Hot Topic Division welcomes Mr Michael Crooke

Jun '08
Hot Topic Inc announced that Michael Crooke has joined the company as President of the Hot Topic Division. Michael will oversee all elements of the Hot Topic brand including music, merchandising, planning and allocation, marketing, store design and visual, store operations and hottopic.com.

In his role as Hot Topic President, he will report to Betsy McLaughlin, the Company's Chief Executive Officer. Jerry Cook will assume the title of Chief Operating Officer and maintain his current responsibilities to oversee all operational support functions for Hot Topic, Inc.

Michael Crooke has had a distinguished career that most recently includes the role of Senior Advisor to Steve Case in Revolution Living, LLC. In addition, he completed his PhD in management from the Claremont Graduate University in 2008.

From 1999 to 2005 he served as President and Chief Executive Officer of Patagonia Inc and Patagonia's parent company, Lost Arrow Corporation. Prior to Patagonia, Michael served as CEO and Chairman of Pearl Izumi, the premier manufacturer of cycling and performance apparel.

Michael has served and currently serves on the board of directors for a number of private and non-profit organizations. In addition, in the late 1970's Michael served our country as an elite member of the Navy SEALS.

Betsy McLaughlin said, "We are extremely pleased to have Michael join us as the Hot Topic Division President. Michael's experience leading customer focused, culture centric, lifestyle retailers makes him an ideal fit for our team.

In addition to his intense focus on connecting with the customer and driving high brand loyalty, Michael's experience growing a brand while maintaining the authenticity and values of the organization will significantly strengthen our senior management team. Michael's passion, tenacity and profound commitment to bringing new ideas to the table will undoubtedly serve as a catalyst for the Hot Topic brand."

Hot Topic Inc

Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Textiles | On 17th Jan 2022

Vietnamese parliament approves economic stimulus package for recovery

The first extraordinary session of Vietnam’s 15th National Assembly...

Pic: Dreamstime.com

Textiles | On 17th Jan 2022

Industrial production up by 2.3% in euro area, 2.5% in EU: Eurostat

In November 2021, the seasonally adjusted industrial production rose...

Pic: Shutterstock

Textiles | On 17th Jan 2022

Inflation in China tame in 2021 amid stable economy

China's inflation largely remained tame throughout 2021—barring a...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Atul Ganatra,

Atul Ganatra

<div>Engaged in providing a wide range of services to the entire cotton...

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Amazon China
KAS Direct Sourcing
Aquarelle Clothing Limited
MAS Active / MAS Kreeda / MAS Bodyline
Sportmaster Ltd.
Lisa S.P.A.
The LYCRA Company Singapore  Pte. Ltd
Gatsby Africa
Benetton Group
Landmark Group
Cat Tuong Real Estate Group Joint Stock Company
Hirdaramani International Export Private Limited
Gloria Jeans
Desigual - ABASIC, S.A.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search