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UCB Kid Temporary Store unveils A/W 2008 collection

Jun '08
System is an interior décor concept devised to create a warm, sophisticated atmosphere. There are two versions with different styles and features: Baby System (newborn to 5 years) and Kid System (6-12 years). The Baby area is decorated in soft colours, natural materials, suffused lighting. The furnishings are composed of large display cupboards, sets of drawers and a baby-changing corner.

A delicate world with the added charm of fragrant candles, cushions and plush toys; an area where mothers find it easy to choose baby clothes. The Kid area enhances the products on display through the use of grey tones which highlight the Benetton collection's power of colour. The walls feature giant product photos of the collection's highlights and also support product display fittings. Similarly, striking display cases present the collection's key looks.

The Milan temporary store showcases the A/W 2008-2009 collection. A total look for babies, children and expectant mothers. Glossy and glitter fabrics, feminine elegance in grey or punk black, lots of denim, vintage taste and colourful little coats form the girls' look.

Carefully detailed padded and non-padded jackets, slim-fit trousers, 5-pocket and cargo pants, college-style, sporty or punk sweatshirts for boys. Newborn styles go from the classic pink, blue and butter of the layette range to the brighter tones of the fashion line. The maternity range completes the collections.

There are over 1,000 UCB children stores around the world. United Colors of Benetton children sales grew by 15% in 2007, accounting for 30% of total revenues.

Benetton Group

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