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Ms Iucolano to maximize the e-commerce business of NY & Co

Jun '08
New York & Company Inc announced the appointment of Donna M. Iucolano to the position of Executive Vice President (EVP), General Manager (GM) - Direct Group. Ms. Iucolano will have overall responsibility for maximizing the e-commerce business for the New York & Company brand and for leading Customer Relationship Management efforts including a private label credit card, loyalty program, customer database management and direct marketing.

"Donna is a very talented marketing and Internet executive who will bring extensive experience, talent and proven ability to drive results to New York & Company," said Richard P. Crystal, New York & Company's Chairman and CEO.

"We are deeply focused on further developing our e-commerce business, attracting new customers and pursuing new business initiatives to grow the New York & Company brand. Donna has successfully built and managed all aspects of an e-commerce operation, and we are looking forward to the extensive expertise and business acumen that she will bring to New York & Company."

Ms. Iucolano joins New York & Company from Spinach Candy, LLC, a strategic digital business consulting and development company where she served as Owner and Principal for three years. Prior to this, Iucolano was CEO, North America at IMP/International Masters Publishers, a global specialty products publisher and direct marketer.

Ms. Iucolano also served as Executive Vice President and Division President of e-Scholastic, the Internet division of Scholastic Corporation. She got her start online when she joined 1-800-FLOWERS in 1994, and led and grew the company's Interactive Services Division until 2000.

Ms. Iucolano has received many awards and recognition for her work. She was an inaugural recipient of a Ten Award for leadership and innovation by the Executive Council of New York, and recognized as a Woman of Achievement by the Exploring Organization, part of the Boy Scouts of America. She is also a founding member of SHOP.ORG, the premier industry association for Internet retailers, and a division of the National Retail Federation.

New York & Company Inc

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