Home / Knowledge / News / Fashion / Avon global ambassador Reese Witherspoon visits Japan

Avon global ambassador Reese Witherspoon visits Japan

12
Jun '08
Avon Global Ambassador, Reese Witherspoon visited Japan to bring a message of empowerment and hope to the Asia Pacific region.

Ms. Witherspoon was the guest of honor at a traditional Japanese Tea Ceremony where she met female breast cancer survivors.

In addition to the tea ceremony, Ms. Witherspoon met with Avon Representatives and introduced the region to Avon's first-ever global fund raising product, the Women's Empowerment Bracelet.

In Tokyo, Ms. Witherspoon attended an intimate Tea Ceremony dressed in a traditional Japanese kimono, by a prominent kimono dresser, Midori Yogi. Ms. Yogi's family has dressed the Japanese Imperial Family for weddings since 1952.

The Tea Ceremony, which is a multi-faceted traditional activity designed to capture the spirit of healing the body, mind and soul, offered an open forum to discuss breast cancer issues and needs in Japan, which is a critical topic due to a high rate of breast cancer in the country and the Asia Pacific region.

At the Tea Ceremony, Ms. Witherspoon met Dr. Matsuda, Chairman of the Japan Breast Cancer Association, and three Japanese breast cancer survivors, and talked with them about the lack of breast cancer awareness and screening facilities.

"As Avon's Global Ambassador, I'm honored to have this opportunity to meet with such extraordinary women, and experience a highlight of Japanese culture" said Ms. Witherspooon.

"While their courage is inspiring, I was saddened to hear that only about 12% of women in Japan receive regular breast cancer screening.

The lack of testing equipment and breast cancer experts in Japan means that many women here do not have access to the medical technology and care that is critical to diagnose and fight this deadly disease."

"Avon has been committed to supporting women all over the world for more than 120 years, and as the company for women, we truly believe that empowering women will change the world," said Geralyn Breig, Senior Vice President and Global Brand President of Avon Products Inc.


Must ReadView All

Pic: Hai Huy Ton That | Dreamstime.com

Textiles | On 29th Nov 2021

Vietnam’s textile-garment industry may flourish in 2022: Industry body

Vietnam’s textile-garment sector is expected to earn $40 billion in...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Pic: craig hastings | Dreamstime.com

Textiles | On 29th Nov 2021

Germany’s GDP rises by 1.7% in Q3 2021 over Q2: Destatis

Germany’s gross domestic product (GDP) rose by 1.7 per cent in the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search