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Camp Rock products premiere on Disney Channel

12
Jun '08
Disney Consumer Products is launching a new line of tween merchandise inspired by “Camp Rock,” the highly anticipated Disney Channel Original Movie set to launch across multiple media platforms on June 20. Beginning June 15, Target stores nationwide will carry the largest selection of “Camp Rock” products.

Disney Stores will also offer a unique collection for fans everywhere. "Camp Rock" merchandise brings together the entertaining and aspirational themes of the movie with a wide selection of products ranging from electronics, to apparel, accessories and footwear, bags and backpacks, home décor, books, fashion dolls, stationery and other merchandise that will enhance the customer connection with the movie.

"Kids and tweens have been eagerly anticipating 'Camp Rock' and the merchandise program will allow them to bring the movie into their world," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "Target and Disney Stores will help us reach this key demographic with a line that will extend the movie's messages of self-expression and creativity."

Future plans for "Camp Rock" merchandise include an expanded line of electronics, apparel, accessories, home décor and stationery. The majority of the products will be ready just in time for the back-to-school season and will continue to grow through spring 2009 when the merchandising program will extend into other retail channels.

“Camp Rock” premieres on Disney Channel and will air over successive evenings on ABC-TV, on cable channel ABC Family and online at Disney.com, giving kids and tweens unprecedented access to this eagerly awaited Disney Channel Original Movie.

Disney Consumer Products


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