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Collaboration gives birth to innovative Eco-Diaper Bag

12
Jun '08
Wee Generation is pleased to announce the birth of its innovative eco-diaper bag, whose exterior shell is Cradle to Cradle certified (100 percent PVC-free and made from recycled plastic water bottles).

The notion of the quintessential diaper bag was re-conceptualized and collaboratively designed in partnership by Seventh Generation – the nation's premier provider of non-toxic and environmentally-friendly home cleaning, personal care and baby products; William McDonough – the acclaimed green architect and visionary; IDEO – one of the world's most innovative design firms; Healthy Child Healthy World – the country's primary children's environmental health eco-advocacy non-profit and Rickshaw Bagworks – a leading manufacturer and designer of sustainable urban bags.

See and purchase the much-anticipated diaper bag, in development since last summer, and appropriate for both mom and dad, at Wee Generation.

“Wee Generation's eco-friendly diaper bag is an important development in consumer goods,” said William McDonough, green architect and environmental designer. “The initiative sets the pace for an environmentally-intelligent industry and will continue to change how goods are created and repurposed going forward.”

“The arrival of a baby brings many new opportunities to seek cleaner, greener and safer lifestyle options,” said Christopher Gavigan, CEO and Executive Director of Healthy Child Healthy World.

“Wee Generation wants to bring children's well-being and environmental health to the forefront in easy, attainable ways for anyone overwhelmed with the daily demands of parenting. This environmentally-friendly bag is one effortless way to be a conscientious parent and keep your children's health and future in mind.”

Wee Generation Diaper Bag


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