Novori Inc, a leading online interactive retailer of fine diamond engagement rings and jewelry is pleased to announce that average sale price for the quarter March 1st thru May 31st, 2008 increased by 45% per customer sold over the same period in 2007.
"I believe the increase in the average sale ticket is due to the struggling US economy. Consumers who would typically purchase higher-end bridal jewelry from a brick and mortar store are now more likely to be looking for a value online," stated Mark Neild, CFO at Novori Inc.
"With the economic downturn, I believe our high quality diamond offerings at very affordable pricing have enticed consumers to purchase from us online who might not have otherwise done so."