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Bata launches Rai & Maya collections
Jul '08
Luna Maya's Microlon Collection on display complete with Shoebox, Hangtag and Showcard. In continuation with the Brand Ambassador appointments for Power and Bata Ladies, Bata Indonesia launched the Ade Rai and Luna Maya Collections earlier this year.

The Ade Rai collection consists of all Power merchandise (sandals and shoes) with a special. This is a very special price point for the middle to low targeted market, as it aims to be core volume business.

With the strongest man in Indonesia having chosen POWER as his dependable shoes for daily activities, surely this will invite others to wear POWER too.

Meanwhile the Luna Maya collection consists of all Ladies sandals and shoes. At this moment Bata Indonesia is highlighting their Microlon and Urban collections, to bring more added value to the merchandise.

Microlon, as one of Bata Indonesia's core collections is upgrading its brand awareness and image. Luna Maya as a raising movie star, surely will bring this collection to another level.

The Luna Maya Urban collection is intended for active women. A special women's dress collection to support every women in their activities with strength, comfort, fashion and value for money.

The media used to promote these collections include: TV commercials, Press Advertising (Newspaper and Magazine), Posters, Showcards, Cardboard Cutouts, Hangtags and Shoeboxes.


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