Home / Knowledge / News / Fashion / Australian kids 'a la moda' in Spain

Australian kids 'a la moda' in Spain

03
Jul '08
It may be the home of some of the world's best known fashion labels - Manolo Blahnik, Zara, Mango and Balenciaga- but the Spaniards are learning a thing or two about how to dress their young fashionistas from an unexpected quarter, a new store in Madrid, Australian Kids.

Austrade's Trade Commissioner for Spain, Michelle Wade, said that the recently opened store in a trendy part of Madrid stocked a range of edgy Aussie kid's labels and swimwear and is indicative of the Spanish seeking new and innovative products.

"Australian fashion has a niche reputation in Spain for surf and streetwear. Brands like Billabong, Roxy and Mambo already have a great profile. The labels stocked by Australian Kids: Willow & Finn, Edenstar, Moppit and Early Birds extend the fresh, vibrant and lively Australian style into a new sector," said Ms Wade.

“Australian Kids also offers sun-protective swimwear labels CuddleFish and Darimi Kidz. Despite the extreme summers, the Spanish market has been slow to buy protective clothing and these labels are gaining interest because of their novel and fashionable design and high quality of production."

“The store has captured the imagination of the Spanish fashion media and we've seen coverage on television, the major print dailies and fashion magazines.

Owner of Australian Kids, Mr Antonio Gallardo said he had conducted extensive market research before settling on the idea of an Australian branded store.

“Expenditure in children's wear in Spain has grown 55% in the last six years but the industry has fairly fragmented distribution, compared to other subsectors,” said Mr Gallardo.

“After seeing publicity placed by Austrade in Spain about Australian children's clothing and accessories I saw the fantastic website and I was really inspired to go further with the concept.

“We felt that an Australian branded store with a clustering of edgy and interesting labels would capture the imagination of a Spanish market determined to dress their kids in something different and exotic.

“We are currently extending from our flagship store into a wider distribution network and we have already made sales to retailers of swimwear products in the north of Spain.

According to Ms Wade Spain is the ninth largest market in the world and offers opportunities to a range of Australian companies.

“We have contact with customers who hold multiple Australian brands in a range of sectors and are continuing to seek new products,” she said.

The Australian Trade Commission


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search