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New Zoey 101 line of apparel to lead girls in new era of fashion

Oct '05
Apparel and accessories for tween and teen girls inspired by the characters of the hit Nickelodeon show Zoey 101 will be available at all major department stores starting this week. The line takes its cue from the casual California looks of the show, which stars Jamie Lynn Spears as Zoey, a student at the newly co-ed Pacific Coast Academy boarding school.

'Zoey 101 has become an instant hit with girls who relate to the cast and see Pacific Coast Academy as the ultimate school environment,' said Hal Snik, Vice President, Soft Goods, Nickelodeon & Viacom Consumer Products. 'They know girls love to see what Zoey and her classmates are wearing. The fashion- forward, yet casual, looks are signature to the show. They are aspirational, yet affordable,' said Snik.

With the Zoey 101 line, girls can aspire to be Pacific Coast Academy cool with fashions that take their cue from Zoey's ensemble cast. The clothes are Southern California-inspired -- with looks that are comfortable and easy-to- wear for today's tweens and teens. Girls will love the retro-styled jeans with aged antique washes, denim patches and embroidery ($38.00). Crinkle nylon peasant skirts are perfectly in sync with current fashion trends this season.

And what outfit would be complete without the perfect handbag and jewelry? The Zoey line features fashion-forward accessories including handbags, watches, bracelets, necklaces and rings. The handbags make a statement in a variety of styles like denim shoulder bags and canvas hobo bags.

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