Home / Knowledge / News / Fashion / Deckers forms JV with Stella International for UGG Brand in China
Deckers forms JV with Stella International for UGG Brand in China
11
Jul '08
Deckers Outdoor Corporation announced that it has entered into a joint venture with Stella International Holdings Limited for the opening of retail stores and wholesale distribution for the UGG Australia brand in China.

Initial plans call for the opening of one to two stores in 2008. The joint venture will be owned 51% by Deckers and 49% by Stella International.

The initial investment in the joint venture is $1 million to be contributed by each party in proportion to their respective ownership in the joint venture. The estimated total investment amount for the joint venture is approximately $5 million.

Angel Martinez, President and Chief Executive Officer of Deckers, commented, "We are very excited about this initiative.

China has quickly become a dynamic market for U.S. consumer branded footwear and apparel and we are confident that UGG Australia's lifestyle message and product line will resonate very well in this new market.

We have a long term relationship with Stella having worked with them for over 12 years and look forward to continuing to work closely with them in order to maximize the potential of this extremely compelling opportunity for our Company."

Stella International develops and manufactures footwear products for leading casual and fashion footwear companies worldwide.

The Company manufactures footwear at its facilities in Guangdong Province, China and through processing and contractual arrangements in both China and Vietnam.

Mr. Jack Chiang, Chairman of Stella International, said, "We believe the UGG Australia brand is the ideal vehicle to launch our first joint venture since our public listing late last year.

With our extensive experience in footwear manufacturing and operation of over 100 high end Stella Luna and What For retail stores we are confident in our ability to quickly penetrate the market.

In addition, this strategic alliance with Deckers will enable us to enhance our strong foothold in the consumer sector throughout Greater China."

Deckers Outdoor Corporation


Must ReadView All

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

No-deal Brexit to entail 'substantial costs' for UK: IMF

Textiles | On 24th Sep 2018

No-deal Brexit to entail 'substantial costs' for UK: IMF

A ‘no-deal’ Brexit on World Trade Organisation terms would entail...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search