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Cairo-based Soucha to make debut at Couture Fashion Week

14
Jul '08
Leading Middle Eastern fashion label, Soucha Haute Couture, will have its U.S. debut at Couture Fashion Week in New York City. The fashion show will be held on Saturday, September 6, 2008 in the Majestic Ballroom of the elegant Westin Times Square Hotel, in the heart of the Big Apple and promises to be a memorable event.

Cairo-based Soucha Fashion is considered one of the leading fashion trendsetters in the region. A native of Tunisia, Soucha is a talented young fashion artist and graduate of the famed Academia Della Moda in Florence, Italy. After his schooling, Soucha worked with top Italian fashion houses and eventually settled in Cairo, finding his niche dressing the stars and celebrities of the Egyptian and Arab entertainment world with his unique fashion creations. In 1997 he launched his own brand and continues to lead and chair the thriving and developing business.

Soucha Fashion today has 20 employees, excels in impeccable couture design and manufacturing, and operates two exclusive Cairo boutiques in the Grand Hyatt Galleria and the Nile City Mall Twin Towers. Catering to the A and B class of the Egyptian and Arab consumer, Soucha Fashion continues to expand in the region with representation and sales in major markets such as Saudi Arabia, Kuwait and Qatar. The company has plans for further retail growth as well as development into casual wear and accessories.

Soucha regularly shows his exquisite evening and bridal creations at top fashion events and is the recipient of numerous awards including Face of Africa - Best Designer. He is now poised to make his mark on the luxury U.S. fashion market.

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