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Global debut for SK-II Signs Wrinkle Serum at Changi Airport

Jul '08
Promoting SK-II's breakthrough age design innovation at Singapore Airport
Travellers at Changi Airport will get the first-hand experience before anywhere else to try out SK-II's latest innovation in anti-ageing, the Signs Wrinkle Serum. Perfumes & Cosmetics by Nuance-Watson (Singapore) has the pleasure of being the first and exclusive place in the world to launch the product.

SK-II's latest addition to its classic Signs family, Signs Wrinkle Serum, made its worldwide premiere at the SK-II counters housed in the Perfumes & Cosmetics stores at Changi Airport on July 8 before rolling out to other counters in August 2008. This outstanding promotion underscores SK-II's dedication to guiding travellers on their journey to crystal clear skin and the commitment of Nuance-Watson to create an exclusive retail experience for travellers.

The inspiration for Signs Wrinkle Serum came from SK-II's mission to beautify ageing and consumers' desire to “stop and repair” wrinkles. Developed to help women design the future of their skin, SK-II Signs Wrinkle Serum adopts a unique two-step approach to effectively address wrinkles and help women beautify ageing.

It first reduces the appearance of wrinkle growth by instant moisturisation, then pushes up and plumps up wrinkles from the surface layers of the skin, so the existing creases of wrinkles become gradually less visible. The secret to its effectiveness in addressing wrinkles lies in the combination of its powerful age design cocktail and PiteraTM.

“We are excited to offer Changi Airport travellers this exclusive and first-in-the-world experience, of SK-II's latest breakthrough in anti-aging. This exclusive global launch of Signs Wrinkle Serum at Perfumes & Cosmetics at Changi Airport demonstrates the strong partnership between SK-II and Nuance-Watson, and the continued support and enthusiasm from Nuance-Watson towards our brand. We are confident that SK-II's partnership with the premier travel retailer for fragrances and cosmetics in the region will allow us to bring the miracle of crystal clear skin to more travelers,” said Pauline Png, SK-II Associate Marketing Director.

Mr. Ken Tse, Managing Director of Nuance-Watson Singapore, said, “We are extremely excited and proud at the same time to be the launch pad for SK-II's Signs Wrinkle Serum worldwide. This is yet another opportunity that exemplifies the strength of partnership to generate the buzz to the worldwide audience that traverses through Changi Airport.”

In addition to the Signs Wrinkle Serum, travelers at Changi Airport will also be able to experience SK-II's highly acclaimed and number one best-selling age design moisturizer, SK-II Signs Treatment Totality. This all-time favourite classic controls the multiple signs of skin ageing troubles which typically occur in a chain reaction, thus helping women design their future skin. Since it was first launched in 2007 as part of SK-II's Age Design System, it has won over beauty experts and loyal consumers alike.

SK-II - The prestige skincare leader and number one skincare brand in Singapore has been making waves since it was established close to 30 years ago. SK-II is known for the legendary PiteraTM ingredient, exclusive to the brand. Inspired by the beautiful hands of sake brewers, SK-II researchers turned to the sake brewing process to unlock the secret to beautiful skin.

After a painstaking search, SK-II discovered a unique ingredient that is miraculously effective on skin. From there, PiteraTM and a whole new era of crystal clear skin were born. Since then, the world's great beauties have fallen in love with SK-II, from global brand ambassador and award-winning actress Cate Blanchett to great Japanese beauties Kaori Momoi and Koyuki as well as renowned Hong Kong on-screen star Carina Lau and successful model QiQi.


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