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New Era Cap & Warner Bros to launch DC Comics Collection
Jul '08
The Bat-Signal is soaring high above Gotham City ... and New Era is there with new Batman gear! In June, New Era Cap Co, the leading headwear designer and manufacturer, signed a licensing agreement with Warner Bros Consumer Products, on behalf of DC Comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.

The DC Comics collection exhibits the classic logos of Superman, The Flash and Batman in an assortment of colors.

"New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry," said Gerry Matos, Senior VP of Marketing at New Era.

"Our innovative design team will help capture and bring to life America's favorite DC Comics Super Heroes like never seen before."

"The iconic status of DC's most recognized Super Heroes combined with the industry-leading products of New Era creates an ideal partnership to bring this mix of classic and current favorites to market for fans," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros Consumer Products.

In anticipation of the new Warner Bros. Pictures' July 18th release of 'The Dark Knight', New Era will unveil 'The Dark Knight' Collection of caps.

'The Dark Knight' caps feature images of Batman and The Joker as well as Gotham City Police Department shields as featured in the film.

To commemorate the launch, New Era will hold a midnight launch event on July 17th at its New York and Toronto Flagship Stores.

The launch parties will feature in-store DJs, video games, and Red Bull, the official drink sponsor of the event, will have beverages on-hand in both stores.

The brand's mobile vehicle, a 1956 Swedish military car, will be stationed at New Era's Toronto store for the night.

The new DC Comics collection and 'The Dark Knight' caps are available in selected retail stores throughout the country as well as online for approximately $35.

New Era will follow these collections with a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends.

New Era Cap Co

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