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Piloti introduces footwear models with new looks

Jul '08
Piloti, a leader in footwear design, offering products for drivers and enthusiasts, has introduced six new styles featuring new fashion-oriented, fully functional models that provide everyday comfort and driving control.

The new styles continue the Piloti tradition of evoking strong motorsports imagery with such names as Monterey, Scuderia and Speedway, along with that of a California highway synonymous with picturesque curves and bends, "PCH," and the coupe that sparked a hot rod revolution, the "32."

In addition, Piloti has taken one of its most popular models, the Prototipo, and revitalized it with a leather surface.

"We typically release one or two models per season, but this is the first time in quite a while that we've introduced so many new styles," stated Kevin Beard, Piloti Founder, CEO and Chief Designer.

"I am very pleased to be able to add new models to our existing line-up and satisfy the many requests from our customers and retail partners."

Added Robert Mangione, Piloti Vice President of Sales, "As Piloti continues to grow, it is absolutely necessary to develop new product and increase our 'footprint,' if you will, in the marketplace.

These new styles continue our motorsports heritage, but also enable Piloti to reach new retail outlets due to our expansion into a more lifestyle-oriented mindset.

We are confident these designs will appeal to our traditional audience as well as engage new buyers."

Piloti supports much of its marketing efforts with a strong presence in motorsports. "Piloti's foundation is as a driving shoe, and under the most demanding conditions, the shoe retains its comfort and practicality," Beard added.

"But, it is designed to also be worn for casual, everyday use, which is why we believe the Piloti brand is valuable for every type of consumer.

And that's the beauty behind Piloti footwear: durability and versatility, best exemplified with our new styles."

Piloti drives comfort. Piloti (Italian for "racing drivers") designs motorsports athletic footwear, apparel and accessories, available at specialty retailers worldwide.

Applying the principles of biomechanical technology, Piloti's patented spherical Roll Control heel construction creates a shoe that provides drivers with enhanced pedal feel as well as excellent comfort in everyday use.


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