Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Sunbrella Fabrics stylish enough for Runway Models
Sunbrella Fabrics stylish enough for Runway Models
16
Jul '08
The image that many people have of Sunbrella fabrics can be summed up in one word – "tough." While Sunbrella fabrics remain extremely durable and color fast, there is growing recognition for Sunbrella's new look and feel as evidenced by intricately woven jacquard fabrics that have all of Sunbrella's legendary performance yet can grace the interiors of any home.

To help influence perceptions that consumers have of Sunbrella fabrics, Glen Raven Custom Fabrics has recently sponsored fashion shows at leading retail outlets. Beautiful runway models are attired in haute couture outfits, drawing inspirations from high drama fashion events typical of Paris and New York.

"Sunbrella fabrics have been featured in fashion shows at trade events for many years, but these recent promotions are among the first focused on consumer audiences," said Greg Rosendale, residential furniture fabrics manager for Glen Raven. "When consumers see Sunbrella fabrics in a beautiful dress on a runway model, it just clicks. They understand that there is a new Sunbrella that is more comfortable and stylish yet as durable as ever."

Recent runway shows have been hosted by national home furnishing expert Joe Ruggiero, who designs a collection of Sunbrella fabrics and also designed the outfits worn during the shows. Fashion shows have included stops in Florida, Dallas and Scottsdale, with each show produced cooperatively with area retailers and drawing large crowds of enthusiastic consumers.

"The fashion shows are an example of taking a familiar product and putting it into a different context for a huge impact," Ruggiero said. "Another benefit of the fashion shows is how they illustrate the cross over in design influences between home furnishings and apparel. Many of the fabrics that I am designing today are influenced by trends in apparel, and the Sunbrella fashion shows really bring that point across."

Sunbrella


Must ReadView All

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

USFIA joins national campaign to fight consumer tariffs

Textiles | On 19th Sep 2018

USFIA joins national campaign to fight consumer tariffs

The United States Fashion Industry Association has joined Americans...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search