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Sunbrella Fabrics stylish enough for Runway Models

Jul '08
The image that many people have of Sunbrella fabrics can be summed up in one word – "tough." While Sunbrella fabrics remain extremely durable and color fast, there is growing recognition for Sunbrella's new look and feel as evidenced by intricately woven jacquard fabrics that have all of Sunbrella's legendary performance yet can grace the interiors of any home.

To help influence perceptions that consumers have of Sunbrella fabrics, Glen Raven Custom Fabrics has recently sponsored fashion shows at leading retail outlets. Beautiful runway models are attired in haute couture outfits, drawing inspirations from high drama fashion events typical of Paris and New York.

"Sunbrella fabrics have been featured in fashion shows at trade events for many years, but these recent promotions are among the first focused on consumer audiences," said Greg Rosendale, residential furniture fabrics manager for Glen Raven. "When consumers see Sunbrella fabrics in a beautiful dress on a runway model, it just clicks. They understand that there is a new Sunbrella that is more comfortable and stylish yet as durable as ever."

Recent runway shows have been hosted by national home furnishing expert Joe Ruggiero, who designs a collection of Sunbrella fabrics and also designed the outfits worn during the shows. Fashion shows have included stops in Florida, Dallas and Scottsdale, with each show produced cooperatively with area retailers and drawing large crowds of enthusiastic consumers.

"The fashion shows are an example of taking a familiar product and putting it into a different context for a huge impact," Ruggiero said. "Another benefit of the fashion shows is how they illustrate the cross over in design influences between home furnishings and apparel. Many of the fabrics that I am designing today are influenced by trends in apparel, and the Sunbrella fashion shows really bring that point across."


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