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ABIT members revel what the buyers want in Spain
Jul '08
Standing out even more due to the honor rendered by the IFEMA group, which choose Brazil as the guest country of the SIMM fair – International Fashion Show of Madrid, the Brazilian companies participating through the Texbrasil Program, created by ABIT jointly with Apex-Brasil, analyzed what the Spanish and foreign buyers search for in the Brazilian products.

Sueli Robes, from BR Tricot, identified that buyers search mainly products with natural fabric, such as silk, linen and 100% cotton: "Since they know that we do that well, international buyers arrive searching for colors but they are always interested in exclusivity and good solutions for the garments”.

Alethea Mattos, owner of a brand with her name and always present side by side with SEBRAE-RJ (they give support to 14 companies) agrees with Robes and believes that a various color chart, as well as the bet on natural products are important, but she also mentioned the Brazilian handmade as a differentiation point.

According to her, "laces, crochet and hosiery make interesting variations possible, allowing even lighter colors, in order to attend to several audiences".

When questioned whether the so called "Brazility" is known and desired by the SIMM's international buyers, Lorena Sender, who is also an exhibitor in the Sebrae-RJ space, said that the buyers do want "Made in Brazil" products, but that also present its creativity, what is so Brazil-typical, in a more refined manner.

"The buyers that come to me desire, above all, the local handcraft, but not exaggerated", she said. "They like to know, for instance, that we are self-sufficient in cotton, which can ensure the Brazilian quality since the very beginning of the raw material", she adds.

But when the subject is fitness ware, Walter Dockhorn and Sérgio Lopez, both from Bia Brazil, identified a change in buyers' behavior. "They are not interested only in the old concept of Brazility as a mean to picture the culture or Brazilian nature.

They are choosing the garments mainly due to an identification with the country's women, because they know how to dose sensuality and elegance in the right proportion", stated Walter.

"It's almost like the garments approved by the Brazilian women were the right choice, because they respect the national taste", added Sérgio.

They confirmed that, in order to ensure that the buyers understand the Bia Brazil's fashion as something exclusive, they always make some garments with special details, besides the basic collection, which are the brand's characteristic. "We go beyond the Brazility when creating fitness ware with signature¨, completed Walter.

Brazilian Textile and Apparel Industry Association

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