Home / Knowledge / News / Fashion / ABIT members revel what the buyers want in Spain

ABIT members revel what the buyers want in Spain

Jul '08
Standing out even more due to the honor rendered by the IFEMA group, which choose Brazil as the guest country of the SIMM fair – International Fashion Show of Madrid, the Brazilian companies participating through the Texbrasil Program, created by ABIT jointly with Apex-Brasil, analyzed what the Spanish and foreign buyers search for in the Brazilian products.

Sueli Robes, from BR Tricot, identified that buyers search mainly products with natural fabric, such as silk, linen and 100% cotton: "Since they know that we do that well, international buyers arrive searching for colors but they are always interested in exclusivity and good solutions for the garments”.

Alethea Mattos, owner of a brand with her name and always present side by side with SEBRAE-RJ (they give support to 14 companies) agrees with Robes and believes that a various color chart, as well as the bet on natural products are important, but she also mentioned the Brazilian handmade as a differentiation point.

According to her, "laces, crochet and hosiery make interesting variations possible, allowing even lighter colors, in order to attend to several audiences".

When questioned whether the so called "Brazility" is known and desired by the SIMM's international buyers, Lorena Sender, who is also an exhibitor in the Sebrae-RJ space, said that the buyers do want "Made in Brazil" products, but that also present its creativity, what is so Brazil-typical, in a more refined manner.

"The buyers that come to me desire, above all, the local handcraft, but not exaggerated", she said. "They like to know, for instance, that we are self-sufficient in cotton, which can ensure the Brazilian quality since the very beginning of the raw material", she adds.

But when the subject is fitness ware, Walter Dockhorn and Sérgio Lopez, both from Bia Brazil, identified a change in buyers' behavior. "They are not interested only in the old concept of Brazility as a mean to picture the culture or Brazilian nature.

They are choosing the garments mainly due to an identification with the country's women, because they know how to dose sensuality and elegance in the right proportion", stated Walter.

"It's almost like the garments approved by the Brazilian women were the right choice, because they respect the national taste", added Sérgio.

They confirmed that, in order to ensure that the buyers understand the Bia Brazil's fashion as something exclusive, they always make some garments with special details, besides the basic collection, which are the brand's characteristic. "We go beyond the Brazility when creating fitness ware with signature¨, completed Walter.

Brazilian Textile and Apparel Industry Association

Must ReadView All

Pic: Marek Uliasz | Dreamstime.com

Textiles | On 29th Nov 2021

New variant heightens global economic uncertainty

Just as everyone thought that things are slowly moving back to...

Pic: Pawel Pszczola | Dreamstime.com

Textiles | On 29th Nov 2021

Chinese factories to get uninterrupted power supply in winter: NDRC

Factories in China are likely to get an uninterrupted power supply...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search