Home / Knowledge / News / Fashion / Better by Design to organize the 'Design in Business Awards'
Better by Design to organize the 'Design in Business Awards'
Jul '08
Design is not just about creating stylish products or making things look pretty. It is about giving businesses a competitive edge by helping them to gain market share and to increase exports. And it is of vital importance in highly competitive markets.

That's the message from the Designers' Institute of New Zealand and Better by Design, the organisers of the Design in Business Awards 2008, who are once again on the lookout for New Zealand companies that have successfully used design to give their businesses a competitive advantage, either in the local or global market, and preferably both.

The Design in Business Awards, which open for entry on July 14, were established by the Designers' Institute of New Zealand in 1997 and aim to celebrate New Zealand companies that have strategically used design to drive innovation and business growth.

The Design in Business Award rewards specific design projects or design strategies that have generated measurable results for an organisation, such as increases in sales and revenue, profitability, brand value, market share or internal economic improvements.

Previous winners include Formway Furniture, whose Life Chair is now sold in over 50 countries; Glidepath, a New Zealand based international baggage handling company; Furnware, the Hastings based manufacturers of school chairs, which fit children by size not age; and Obo, the Palmerston North based company that is the leader in the manufacture of hockey goal keeping equipment.

Cathy Veninga, Chief Executive Officer of the Designers' Institute of New Zealand, says that incorporating design into business strategy helps to overcome a range of business challenges:

“With the volatility of the Kiwi dollar and an increasingly competitive global marketplace, many New Zealand companies are finding things incredibly tough. The economic survival of New Zealand businesses is now very much dependent on the pace at which they can innovate, develop and change.

“Businesses who adopt a design-led approach and are using design to develop more internationally competitive products and businesses are better able to adapt to pressure and are more resilient.”

Her sentiments are supported by Judith Thompson, Director of Better by Design who says, “Growth focused companies know that ambitious targets cannot be achieved through a business as usual approach. Design is the essential ingredient in the development of breakthrough products and services and achieving long term success. We are increasingly seeing companies who are producing better results and greater global impact because they have applied design principles across their business. It's time to recognise and celebrate this success."

Thompson says many New Zealand companies are seeing real tangible benefits in design thinking. Take Mokum for example, the winner of the 2006 Design in Business Award, which is internationally recognised for its innovative and contemporary textile collections.

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu &amp; Sky is a rapidly escalating brand with the...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search