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NPD BeautyTrends to track beauty markets
21
Jul '08
The NPD Group Inc, a leading market research company, launches its BeautyTrends panel in Spain to measure the prestige beauty market through retail sell-through data.

NPD BeautyTrends and IRI InfoScan have also joined efforts to offer the most comprehensive vision of the Spanish Beauty market, prestige beauty by NPD and the beauty mass market by IRI.

The first data delivery is scheduled in early 2009 with two years of historical data. This data will provide a comprehensive snapshot of the trends in Spain's prestige beauty market.

The new service will track fragrance, make-up, and skincare sales from the category to the EAN/SKU level. Data will be collected weekly from flagship selective chains and independent doors. NPD offers manufacturers a structured database including a wide range of measures from sales, price and distribution (numerical and weighted, item number). NPD also provides analysis, such as performance of new launches, gift sets, size formats, and individual shade colors.

The new service will complement NPD's existing BeautyTrends services in the U.S., France, Italy, and China. NPD's Global Exclusive Specialist Dictionary covers all the products on these markets offering a consistent classification and definition of markets worldwide. NPD BeautyTrends monitors the performance of the products from manufacturers into their brands, lines, and items.

“With the extension of BeautyTrends in Spain, NPD demonstrates its willingness to track markets and its capacity to serve clients at the global level. Our ambition is to develop a comprehensive offer responding to our clients' needs,” said Claude Charbit, president of NPD Global Beauty.

The prestige market in Spain is one of the largest selective world markets with over 2,500 selective doors. It is one of the top beauty markets for the majority of prestige manufacturers.

NPD Group Inc


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