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Avon unveils mens perfume 'Patrick Dempsey Unscripted'

23
Jul '08
Avon Products Inc announced the debut of Patrick Dempsey Unscripted, the signature men's fragrance the company created with award-winning actor Patrick Dempsey. The unveiling of the fragrance took place at an exclusive cocktail party hosted by Avon Chairman and Chief Executive Officer, Andrea Jung at The Skyloft Penthouse in Tribeca.

The debut of the fragrance follows the announcement of the multi-year partnership agreement Avon made with the actor in May 2008. The fragrance tagline, "Follow Your Passion," captures the true essence of Patrick and his belief that each individual should develop and write their own script for life. Patrick Dempsey Unscripted will launch in November of 2008 in the U.S., with a global launch following in 2009.

Dempsey played a leading role in the development of Patrick Dempsey Unscripted and was intimately involved with the concept, name, package and olfactive notes. The end result is a true reflection of the man behind the fragrance.

"Patrick is one of the most respected, talented and successful actors of our generation, and we are so excited to offer consumers around the world a glimpse into Patrick's passion for life through this new premium fragrance," said Claudia Poccia, Global President, Avon Strategic Alliances and mark. "Patrick Dempsey Unscripted is his first foray into the fragrance industry and we're extremely proud of the result. Together we created a fragrance that embodies his philosophy to follow your passions -- to develop your own life story."

"Collaborating with Avon to create Unscripted has been such an exciting journey for me," says Dempsey. "I enjoyed the opportunity to play a different creative role by working on this fragrance from start to finish. Unscripted is about loving what you do and doing it in your own unique way."

Patrick Dempsey Unscripted, developed by International Flavors and Fragrances, is a Woody Green scent that expresses the freedom of the open road with fresh, aromatic cardamom and invigorating cracked black peppercorn. At the heart, a sensual mix of fig and crisp lavender enrich the experience with a warm, sophisticated texture.

The drydown reveals an unusual twist -- a bold blend of exclusive leatherwood and patchouli heart wrapped in earthy vetiver and rich musk for an authentic, adventurous finish. Patrick Dempsey Unscripted is housed in a simple yet iconic bottle. The outer packaging contains sharp, classic lines that are both modern and masculine. The unique colors of the carton, a rich textured gradient with orange accents, convey Patrick's overall vision -- original and unexpected.

Patrick Dempsey Unscripted will be featured in the company's brochure, which is distributed to over 5 million representatives around the globe, and will be supported by print advertising. The fragrance will be available for $32.00 in the U.S. beginning in November 2008.

Patrick Dempsey is the most recent partner to join the company's premier fragrance portfolio; Avon's other partners include U by Ungaro, Bond Girl 007, Jennifer Hudson for Imari, Cynthia Rowley, Derek Jeter and Christian Lacroix Parfums.

Avon Products Inc


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