Home / Knowledge / News / Fashion / Jesse McCartney to appear in BONGO's fall advertising campaign

Jesse McCartney to appear in BONGO's fall advertising campaign

24
Jul '08
Iconix Brand Group Inc announced that multi-platinum, award winning recording artist and actor, Jesse McCartney will appear in its BONGO brand's fall 2008 advertising campaign.

McCartney is the first solo male spokesperson to appear in the brand's advertising campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.

McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet.

McCartney currently has the no1 radio hit at Top 40 with his song, "Leavin," which has sold nearly one million digital singles on iTunes.

His current CD "Departure" is a new and edgier pop/R&B sound reflecting McCartney's growth as both a singer and songwriter.

Commenting on his Bongo campaign, Mr. McCartney stated, "There's nothing better than a girl in a t-shirt and jeans so the Bongo shoot was a dream come true for me!"

The campaign showcases the pop star surrounded by five gorgeous models wearing Bongo's "Fab Five Fits" jeans, a basic five-pocket denim program with different fits that are sure to highlight every girl's curves.

The collection will be in-store this August and is playfully labeled Feisty, Fearless, Fabulous, Flirty and Fierce. The models are wearing Bongo footwear, sportswear, accessories and handbags in addition to the jeanswear. The campaign was shot by renowned rock-n-roll photographer Moshe Brakha at a private estate in New York.

Dari Marder, Chief Marketing Officer, Bongo, commented, "This season, we made a departure from the usual "It" girl in our Bongo campaign and instead chose to feature one of music's hottest stars and the "It" guy who currently has the no1 song at Top 40 radio, Jesse McCartney.

At 21, Jesse is incredibly accomplished having starred on a hit TV series, hugely successful, platinum debut album and now this no 1 hit.

We are thrilled to partner with Jesse not only on this campaign but on his upcoming tour, as well. He's also proved to be a great proponent of the Bongo Fab Five Fits."

McCartney will make personal appearances on behalf of Bongo as well as participate in other events to celebrate his partnership with the brand. Bongo will promote Jesse McCartney when he goes on tour this August, co-headlining with Jordin Sparks.

McCartney has also voiced two main characters in films this past year as Theodore in Alvin and the Chipmunks and also JoJo in Horton Hears a Who. His independent film, Keith is being premiered in Las Vegas on September 13th at Mandalay Beach Resort.

Iconix Brand Group Inc


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

Pic: Sergejsbelovs | Dreamstime.com

Apparel/Garments | On 4th Dec 2021

USTR, AAFA to promote greater near-shoring of apparel production

The office of the United States Trade Representative (USTR) has...

Pic: Yilmaz Savas Kandag | Dreamstime.com

Textiles | On 4th Dec 2021

Top priority is to eliminate CAD & foreign debt: Turkey’s new FM

Turkey wants to boost investments, production and exports, and its...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search