Home / Knowledge / News / Fashion / Damas presents Jolie by Genero Jewellery House

Damas presents Jolie by Genero Jewellery House

Jul '08
Damas, the leading international jewellery retailer in the Middle East, presents Jolie – the latest offering of well-loved Italian jewellery house Genero. The new signature collection highlights the creative possibilities of enamelwork and offers a stunning assortment of earrings, rings and pendant chains crafted in 18kt gold.

Founded by the dynamic husband-wife duo Ezio and Antonella Genero in Vicenza, Italy, Genero evokes femininity and the natural allure of gold in its jewels. Antonella enthused: “It has always been the objective of Genero to transform each of our creations into a unique expression of its wearer's emotions. At the core of this new collection is the zest for life that embodies the brand as a whole.”

Tawhid Abdullah, Managing Director of Damas, commented: "Genero offers unique, stylish jewels for today's women. Its Jolie collection is the outcome of marrying good design sensibility and superior craftsmanship. Every piece of this noteworthy collection stands out for its shape, colour and whimsical appeal. Jolie is a welcome addition to our list of bestsellers and I am most certain it will create a lasting impression among jewellery lovers across the region."

Marked by rare exuberance, Jolie captivates with its sumptuous rings featuring a heart-shaped base in animal-print and adorned by charming gold tassel. The heart theme gains added appeal due to its delicate cutwork and opulent textures. Displaying a rich palette of hues such as vibrant orange, deep earthy browns and shiny gold, these rings exude a primitive feel of excitement.

The heart design is then interpreted in a pair of bewitching hook earrings of oriental allure that can liven up even the most basic outfit. In addition, Jolie showcases heart pendants with animal print designs intended to dangle on a collier or a flowing necklace.

Antonella's design success is made possible by her immersion into art, fashion and culture resulting from her extensive travels around the globe. As the main architect of the brand, she believes that style and sensuality, femininity and elegance transcend all barriers of age and social backgrounds, and that a precious accessory is one of the best expressions of one's innermost feelings

Genero crafts jewels from materials of the finest quality, and brings to life designs that combine handmade artistry and modern technology. A Certificate of Quality comes with every Genero jewel as assurance of its impeccable value in terms of design and material and the high standards it sets and follows in every stage of jewellery creation.


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Silke Brand-Kirsch, Glatfelter

Silke Brand-Kirsch

Glatfelter is a leading global supplier of engineered materials. <b>Silke...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search