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CVS/pharmacy to offer Barielle Nails cosmetics

25
Jul '08
Leading nail, hand and foot care company Barielle announces that select products will now be available exclusively at CVS/pharmacy locations nationwide.

Beginning August 2008, CVS/pharmacy will offer eight assorted products for nails, hands and feet on the cosmetics wall in its salon center.

"By having a national presence in CVS/pharmacy, Barielle is now available to the one-stop beauty shopper who desires prestige-quality nail products for an at-home or in-salon regimen," says Mark Pollock, President of Barielle.

CVS/pharmacy will offer a variety of Barielle's leading products, including treatment lacquers and creams designed specifically for nails and cuticles, as well as moisturizers for hands and feet.

Barielle's classic Nail Strengthening Cream-the brand's first product to launch over thirty five years ago-will be part of the line-up, as well as nail-supporting treatment lacquers including Fortifying Nail Builder, Instant Liquid Nail Hardener and No Chip Speed Dry.

Targeted treatments include Extra Gentle Cuticle Minimizer and Fungus RX. Total Foot Care Cream and Professional Protective Hand Cream, in convenient, travel-approved sizes, will round out the range.

"CVS/pharmacy is committed to offering the best beauty selections from around the world, and our mix of beauty brands will be enhanced through the inclusion of Barielle's line of products," says Sherry Saffert, Divisional Merchandise Manager for Beauty, CVS/pharmacy.

As a company that began with a unique approach to treating, protecting and maintaining nails, Barielle has evolved into one of the leading prestige nail, hand and foot care lines sold world-wide.

Over the past 30 years, Barielle has stood apart in its dedication to delivering and maintaining quality products with visible results for truly healthy and beautiful nails, hands and feet.

Barielle uses safe, effective and natural ingredients including Keratin, Protein, Vitamins, and Oil and Plant Extracts.

Absolutely none of Barielle's creams and lacquers contains formaldehyde, toluene or lye, ingredients that are harsh irritants.

CVS/pharmacy, the retail division of CVS Caremark Corporation, is America's largest retail pharmacy with 6,300 retail locations.

CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com.

Barielle


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