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Shoe Carnival & 22squared to do Back-to-School campaign

Jul '08
22squared announced its appointment as Agency of Record for national retailer Shoe Carnival. “Relationships move in stages – from simply being acquainted with or familiar to being a true advocate,” said Richard Ward, CEO of 22squared. “What we've found is that the same is true for consumers and the brands they commit to. We are able to use real data to create a strategic path for Shoe Carnival that identifies specific entry points within its customer relationship process where our creative will prompt brand advocacy and instill positive growth for its business.”

Todd Beurman, Senior Vice President of Marketing at Shoe Carnival, said 22squared's approach will move the retailer's business forward.

“The team demonstrated a true understanding of our customers and developed a communications platform that will provide opportunities to connect at every level – at the store, online and in our brand loyalty program,” Beurman said. “Not only did 22squared show a genuine enthusiasm for our brand, but quite simply we liked the people and the culture.”

Shoe Carnival operates 298 footwear stores in more than 25 U.S. states, selling brand name and private-label men's, women's, children's and athletic footwear. Shoe Carnival's largest stores average 11,300 square feet and stock about 29,000 pairs of shoes. In 2007, the retailer added 25 stores and expects that growth to continue in 2008.

The account includes the retailer's Fall 2008 Back-to-School Campaign.

22squared, one of the largest independent advertising agencies in the U.S., provides strategic and creative advertising services across multiple business verticals. Its empirical approach to brand strategy connects the creative to the consumer by using real data to identify specific points of entry for the advertiser in the customer relationship that, if leveraged, will enhance its brand and drive revenues.

Shoe Carnival

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