Flying Machine, the label that redefined style for the fashion savvies of the nation, is not going to renew its brand endorsement contract with the hot and happening Abhishek Bachchan.
The denim maker Arvind, is planning to refashion and revise the entire clothing line for capturing the attention of young and brand conscious youngsters.
Junior Bachchan has been the face of the brand for a year and most of the people have started associating him with Flying Machine. However, the news of his tenure getting over with the brand has been heart breaking for his millions of fans.
Flying Machine is owned by Arvind Mills garments division and has enjoyed good position in the market. The company is positive about the response it will receive from the valuable customers after it launches the revivified denim range.