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NBC's reality show 'Apprentice' to feature Dick's Sporting Goods

20
Oct '05
Pittsburgh-based authentic full-line sporting goods company Dick's Sporting Goods Inc announced that it will be one of this season's companies featured on NBC's hit reality show "The Apprentice." The hour-long episode is scheduled to air on October 27th, and will challenge the two high-energy teams to create an in-store interactive event that will engage customers, drive traffic and ultimately increase sales.

"They saw this as a great opportunity to get a fresh perspective on marketing ideas from some of the brightest talent in the country," said Jeffrey R. Hennion, Senior Vice President of Marketing. "This season's 'Apprentice' participants are well-educated and extremely seasoned. In fact, most of them are successful business owners or entrepreneurs, so they knew they'd gain new perspectives that could adapt to their current marketing strategies or their in-store environment."

The outcome of the two teams' efforts was so well-received by the DICK'S Sporting Goods' team that they decided to put a challenge inspired by the Apprentice task to the real test over 3 days -- October 28th through October 30th in 107 stores. Customers can take a chance to be a big shot at the "Make It Take It Sharpshooter Challenge," a unique event created to engage customers in hoop-shooting action right in the middle of the store. "They're very pleased with the campaign as a whole and know their customers will enjoy the episode even more knowing they can actually participate in asimilar in-store event the very next day. It's sure to energize the entire shopping environment," said Hennion.


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