Home / Knowledge / News / Fashion / Wenger Footwear collection to bear the iconic Swiss Army logo
Wenger Footwear collection to bear the iconic Swiss Army logo
06
Aug '08
Established Brands International announced the launch of its inaugural Wenger Footwear collection, which consists of two separate lines: the Alps line of performance outdoor footwear and the Chocolate line of lifestyle outdoor footwear. The entire collection will bear the iconic Swiss Army logo, which Wenger SA, maker of the Genuine Swiss Army Knife™, has exclusively licensed to Established Brands for developing and marketing footwear worldwide.

The Wenger Footwear collection of 18 styles of shoes and boots in the Alps line and 13 styles in the Chocolate line will be on display this month at two leading international retailer conventions: the Outdoor Retailer Summer Expo, which will be held August 8-11 in Salt Lake City; and the MAGIC International Marketplace, August 25-27 in Las Vegas.

An introductory line of eight styles of shoes and boots from the Switzerland-themed Wenger Alps line will be available for sale in September 2008. The entire Spring 2009 collection – including all 31 styles in the Alps and Chocolate lines – will be available for sale at major retailers nationwide in February 2009.

“We are absolutely delighted to offer an exceptional new footwear collection that we feel is truly worthy of the legendary Wenger name,” said Ron Page, chief executive officer of Established Brands. “We are confident that The Alps and Chocolate lines will quickly become synonymous in the footwear marketplace with the legendary Wenger Swiss Army Knife's high quality and functionality.”

All shoes and boots in the Alps and Chocolate lines will utilize Wenger Footwear's proprietary, patent-pending approach to shoe building, including: molded insoles that adjust to the contours of the feet and promote air circulation/breathability; anti-microbial and anti-bacterial liners and insoles; anatomically designed foot bed, including extra cushioning; welded, seamless linings to prevent chafing and irritation; and other design and manufacturing processes to maximize protection of the foot.

“Beginning with the premise that a person only gets one pair of feet, we began with the foot and worked outward in creating our Alps and Chocolate lines,” said Read Worth, chief creative officer of Established Brands. “Working with world-class design and manufacturing teams, we have re-engineered the process of creating shoes to provide unparalleled levels of comfort and performance combined with contemporary styling.”

Established Brands International


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search