Home / Knowledge / News / Fashion / Wenger Footwear collection to bear the iconic Swiss Army logo

Wenger Footwear collection to bear the iconic Swiss Army logo

06
Aug '08
Established Brands International announced the launch of its inaugural Wenger Footwear collection, which consists of two separate lines: the Alps line of performance outdoor footwear and the Chocolate line of lifestyle outdoor footwear. The entire collection will bear the iconic Swiss Army logo, which Wenger SA, maker of the Genuine Swiss Army Knife™, has exclusively licensed to Established Brands for developing and marketing footwear worldwide.

The Wenger Footwear collection of 18 styles of shoes and boots in the Alps line and 13 styles in the Chocolate line will be on display this month at two leading international retailer conventions: the Outdoor Retailer Summer Expo, which will be held August 8-11 in Salt Lake City; and the MAGIC International Marketplace, August 25-27 in Las Vegas.

An introductory line of eight styles of shoes and boots from the Switzerland-themed Wenger Alps line will be available for sale in September 2008. The entire Spring 2009 collection – including all 31 styles in the Alps and Chocolate lines – will be available for sale at major retailers nationwide in February 2009.

“We are absolutely delighted to offer an exceptional new footwear collection that we feel is truly worthy of the legendary Wenger name,” said Ron Page, chief executive officer of Established Brands. “We are confident that The Alps and Chocolate lines will quickly become synonymous in the footwear marketplace with the legendary Wenger Swiss Army Knife's high quality and functionality.”

All shoes and boots in the Alps and Chocolate lines will utilize Wenger Footwear's proprietary, patent-pending approach to shoe building, including: molded insoles that adjust to the contours of the feet and promote air circulation/breathability; anti-microbial and anti-bacterial liners and insoles; anatomically designed foot bed, including extra cushioning; welded, seamless linings to prevent chafing and irritation; and other design and manufacturing processes to maximize protection of the foot.

“Beginning with the premise that a person only gets one pair of feet, we began with the foot and worked outward in creating our Alps and Chocolate lines,” said Read Worth, chief creative officer of Established Brands. “Working with world-class design and manufacturing teams, we have re-engineered the process of creating shoes to provide unparalleled levels of comfort and performance combined with contemporary styling.”

Established Brands International


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search