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Shopflick launches Online Video-Shopping Marketplace

Aug '08
Shopflick launches its online video-shopping marketplace, where independent sellers connect with shoppers directly through their own custom branded online stores powered by Shopflick's video, commerce and communication features.

On Shopflick, shoppers discover unique items from designers, boutiques, artists, manufacturers and personalities and get an in-depth, personal and entertaining look at the seller and their products to guide their purchasing decisions.

"Shopflick is the marriage of online shopping and video, where users experience the stories, creativity and depth that are largely absent from e-commerce," said David Grant, Shopflick's Co-Founder and CEO.

"We are connecting shoppers directly to a growing community of quality, independent sellers and their unique items, with online video and social features that give a much deeper sense of the products and the passionate people behind them."

Shoppers get informative and entertaining video in addition to the typical commerce experience on other sites, as well the ability to browse by category, keyword, or tag.

They can also join Shopflick's community by creating a profile and sharing their favorite stores and products and watch Shopflick TV, which features original video content, profiles, and event coverage about the worlds of fashion, beauty, art, and music.

Video is a powerful medium for communicating product benefits, but its use has been limited to big sellers that could afford TV. Shopflick enables sellers of all sizes to use video as an integral part of their online store experience.

And, by joining Shopflick's quality marketplace community, sellers enjoy promotion, exposure and commerce tools well beyond what they can achieve on their standalone sites.

Shopflick both markets their stores and empowers sellers to promote their own stores by embedding store videos across the web on social networks like MySpace and Facebook, blogs and their own websites.

"Shopflick has made it possible for me to express my unique approach and story directly to my clients," said acclaimed LA designer Raquel Allegra. "The video and social elements give me a personal touch and intimacy I can't get elsewhere on the internet."

Shopflick opens with over 160 stores online, including an eclectic mix of entrepreneurs, boutiques and artists, ranging from LA-based boutique Intuition, a celebrity favorite; NY-based jewelry designer, Lisa Levine; Eco-friendly fashion designers, The Battalion; LA-based indie band, Malbec; Brooklyn-based sustainable furniture designers, Uhuru Design; and Raquel Allegra, a designer who recycles LA County jailhouse rags into beautiful works of art worn by the likes of Nicole Ritchie, Penelope Cruz and the Olsen twins.


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