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Mormaii fashion trend is perfect for next summer
Aug '08
Fashion trends come and go. As years go by, colors, cuts and designs reappear as fashion trends. Soon, they come back as the latest fashion.

And Mormaii re-edits details from the past years, adding advanced technology to them and, as a result, offers the best products to consumers.

Taking advantage of its vast experience of 30 years in the market, Mormaii invests in top technology, in its team and its design.

It guarantees exclusivity in each novelty of the summer collection 2009, with more than 500 items, divided into 3 themes: Brand, Urban and Retro.

In the Brand, many forms of logotypes have been applied, following from surfing classic style and allusive patterns to championships, with different typographies.

In the Retro, Mormaii values its origin, surrounded by nature, and refers to the Californian style that marked the surfing in letters and designs in the 60's, 70's, and 80's. The dyed fabrics follow the retro style, however more comfortable and smoother.

In the Urban part of the collection, Mormaii shows in the patterns and details elements of the rock, tattoo drawings and personalized typographies.

In the basic line, the strength is the patterns, where Mormaii worries about comfort and uses special techniques in mixed threads.

Being very soft and smooth, the T-shirts have anti-allergic fabrics, high hydrofilicity, and hydrate and protect the skin against the sun rays.

In the denim part, the style of the Mormaii collection 2009 is marked by the sophisticated and authentic look, being extremely versatile, with diverse dyes and tones.

Their characteristics are mixed threads, allowing more elasticity and comfort, besides the contrast in their seams. Also, the visual programming brings embroidered label, buckle and vinyl details. Mormaii also has the fitness and the beach lines.

In the fitness products, Mormaii uses soft fabrics. They are: the Soft Meryl, Light, Ultra and Suplex. Each of them has a differential, but all of them result in more adherences to the body and dry very easily. For the beach line, Mormaii has swimming suits, bikinis, and sarongs.

The main characteristic of the Mormaii collection is to be suitable for the hot Brazilian summer. It's based on the fabrics with differentiated processes, extremely light, comfortable and that maintain the cool sensation.


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