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Perry Ellis signs neckwear license deal with Randa

22
Aug '08
Perry Ellis International announced that its affiliated company, PEI Licensing Inc has entered into five new licensing agreements with Randa Corp to design, manufacture and distribute neckwear for the U.S. market under the Perry Ellis, Perry Ellis Portfolio, Original Penguin by Munsingwear, Tricots St. Raphael, Axist and John Henry brands.

In addition, the Company also announced that it has entered into another licensing agreement with Randa Luggage to design, manufacture and distribute men's, women's and children's luggage for the U.S. and Canadian markets under the Perry Ellis and Perry Ellis Portfolio brands.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: "Randa Corp and Randa Luggage are leaders in the neckwear and luggage markets and the right partners to interpret each of the lifestyles represented by Perry Ellis, Original Penguin, Tricots St. Raphael, Axist and John Henry. We are extremely excited about the potential of these agreements and we look forward to working together with Randa on a successful launch."

Perry Ellis and Perry Ellis Portfolio neckwear and luggage products will be available in specialty and major department stores such as Macy's. Meanwhile, Original Penguin by Munsingwear and Tricots St. Raphael will be available in better department stores such as Saks Fifth Avenue, Bloomingdale's and Nordstrom.

Finally, John Henry will be distributed at mid-tier department stores such as Stage Stores and Mervyn's, while Axist is available exclusively at Kohl's. Neckwear will be available at retail for Fall 2008. Luggage products will be available at retail for Fall 2009.

"This is a major strategic alliance for Randa Corp and Randa Luggage," said David Katz, Senior Vice President and Chief Marketing Officer. "These are all outstanding brands that resonate strongly with the consumer at their respective channels of distribution. We will work closely together with Perry Ellis International to bring to the market great products that interpret the lifestyle of each brand."

Perry Ellis International


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