Ragheb Alama is the brand ambassador for new Persol collection

25 Aug '08

2 min read

As part of its regional marketing strategy to promote its new collection, Persol, the Italian luxury eyewear brand, has signed leading Arabic singing superstar, Ragheb Alama, as the brand ambassador for Middle East and North Africa.

Andrea Zaffin, General manager Luxottica Middle east, said: “We are proud to introduce superstar Ragheb Alama as the brand ambassador for our new Persol collection in 2008. Ragheb is one of the most talented and highly regarded music artists in the Middle East and has emerged as a role model for the Middle East's audience. We strongly believe that the association between Ragheb and Persol represent the perfect match to convey the brand's values to the end consumers”.

Ragheb Alama is the perfect endorser for Persol as he represents a style icon with a strong personality as the Italian eyewear brand Persol has. Moreover, one of his strongest success, the song “Nasseny Eldonia” (make me forget the world) was one of the greatest hits an Arab singer ever made and the video was shot in Italy.

Persol is an handmade in Italy design eyewear brand with exclusive quality & design heritage, represent an icon of “Style with Substance”, the choice of those IN THE KNOW.

Persol

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