Pitti Immagine to present the sixth edition of Fragranze
25 Aug '08
3 min read
The three days of Fragranze will be filled with events combining information and entertainment: projects, exhibitions and presentations organized by Pitti Immagine and the exhibitors.
The spotlights will be shining on the world's greatest names in artistic perfumery and contemporary lifestyles and wellness.
One of the many items on the agenda for this edition is an event dedicated to flowers, and naturally, their smell. Produced in cooperation with famous "nose" Maurizio Cerizza, it will explain how the essence of a flower becomes a bottled fragrance.
OPEN TO THE PUBLIC: Once again, Fragranze will include one day welcoming the general public. On SATURDAY, 13 SEPTEMBER, all fragrance enthusiasts will have the opportunity to enter this world, learn about its exclusive products and participate in the special events to become more closely acquainted with the topics related to olfactory culture.
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