Luxury apparel brand Calvin Klein launches e-commerce site
26 Aug '08
5 min read
The site is multi-functional allowing clients the ability to zoom in/out, view products in alternate views and colors, search by size, create and send wish lists, and search store locations. Other services offered include gift wrapping, free gift messages, and free shipping on purchases over $200.
Said Tom Murry, President & COO, Calvin Klein Inc, “We have been observing and studying branded e-commerce sites for the past several years. I feel that our team has had the benefit to learn from the challenges and successes of others and that they have created an exceptional site that will be a great branding platform as well as an important revenue producer for many years to come.”
“For Calvin Klein, direct to consumer initiatives are an important component for the future growth of the brand, especially in the U.S.,” said John Walsh, President & Chief Operating Officer, Calvin Klein Retail.
“After successfully executing phase one of our direct to consumer initiative in the fourth quarter of 2007 with the launch of five specialty retail stores in major malls in the U.S. We recently completed phase two of this initiative with an additional five stores opened as of August 8th.
With 10 specialty stores now open and operating, we are excited to begin phase three of this initiative with the launch of our e-commerce site, calvinklein.com. The continued expansion of this important revenue and communication medium is central to our future growth plans and has provided the necessary platform for the development of our on-line business.”
The overall concept of the brand website was designed by createthegroup and that design has been carried through to the on-line store. The e-commerce technology, fulfillment services, and customer care call center will be handled by GSI Commerce Inc, a leading provider of e-commerce and multi-channel solutions.
“We are very excited for the opportunity to partner with Calvin Klein as they embrace the potential and promise of e-commerce,” said Damon Mintzer, GSI's executive vice president of business development. “We worked closely with them during what was a thorough evaluation of the e-commerce solution marketplace. We are confident that GSI's integrated, scalable solution will help to enhance the value and sophistication of this world-renowned luxury brand.”
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
