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Advanstar extends MAGIC contract with GES Exposition
Aug '08
Advanstar Communications Inc, a leading worldwide media company, has signed a five-year extension with GES Exposition Services to produce MAGIC International in Las Vegas. MAGIC International, which includes MAGIC, MAGIC kids, WWDMAGIC, and Sourcing at MAGIC, is the preeminent exhibition event in the international fashion industry, hosting global buyers and sellers of men's, women's and children's apparel, footwear, accessories and sourcing resources. Each of the biannual shows is ranked in the top 10 annual North American exhibitions according to Tradeshow Week.

“GES is very proud to continue our partnership with Advanstar,” said Kevin Rabbitt, president and chief executive officer of GES. “For more than 15 years GES has produced MAGIC International, and our dedicated account team is passionate about continuing to provide great service. The GES team knows MAGIC's exhibitors. We are able to anticipate and plan for their needs, resulting in an easier exhibiting experience at the show.”

MAGIC International, one of the largest exhibition events for the fashion industry, represents 4,000 companies, 5,000 brands, 20,000 product lines and attracts 120,000 attendees from 80 countries around the globe.

“MAGIC International is pleased to extend our relationship with GES through 2013,” said Tony Calanca, Advanstar's executive vice president of exhibitions. “The size and scope of MAGIC International requires a level of commitment to operations and customer service excellence that only GES offers, and we value our partnership with the talented GES team,” said Calanca.

Summer MAGIC is being held August 25 through 27 at the Las Vegas Hilton and Las Vegas Convention Center.

GES Exposition Services

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