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Textile sector banking on product individualization & ecology
28
Aug '08
The 25th munich fabric start – pre collections is once again the meeting place for the fashion and textile industry. 750 international exhibitors from the fabrics, additionals and sourcing sectors will be presenting themselves at the Munich M,O,C, and in the Zenithhalle (Hall 5) at the beginning of the 2009/2010 Autumn/Winter season.

25th munich fabric start – pre collections (03.09. – 05.09.2008)

Over three days the fair will provide a current reflection of the situation and conditions for the sector, its innovations and new niche products. This is because the European companies in particular are increasingly concentrating on innovation and service in order to assert themselves against their international competitors.

This includes design and branding concepts along with the comprehensive advice concepts for the customer and the individualization of articles, for example via the additionals: hangtags, which can be used later as baggage labels and glass-bead jewellery on the label, which can also serve as a bracelet. Examples, which also show the directions the theme of sustainability is taking. More than ever before the theme of ecology is making its mark.

In addition to recycling, environmental protection, sustainability and guaranteed social standards, the theme of plant-based dyeing is a new feature of the debate. Supporting lectures will be held during the fair on this issue as well as the branding theme.

munich fabric start is also fully booked for its silver jubilee. The largest of the early European textile fairs guarantees a top-ranking and comprehensive product range covering the areas of fabrics and additionals. “Delicatessen” is the season's motto, which emphasizes the high creativity level of the collections.

There is nothing “usual” about the fabrics and additionals. They are specialities, which the weavers and additionals specialists are presenting in order to set themselves apart from the low-price article market.

But the very interesting mix of natural and synthetic materials not only produces high price couture creations, it also intentionally delivers “untouched” products: reliable, down-to-earth and with the taste of “Home” and “Tradition“. The entire trade fair presentation in the M,O,C, is underlined by dark violet as the seasonal colour.

In contrast, “a little more bite” is provided by the bluezone (Hall 5), the area for denim and sportswear fabrics along with its finishers. Here, the cooperation with the Japanese artist Yuka Oyama brings together fashion and art. “Art Blue” provides ideas and inspiration between recycling and performance.

Loud colours like those from the chemists or the chemical laboratory are an essential component and the surroundings consisting of high-tech flowers and quickly-produced jewellery (schmuck quickies) are the future concept with a difference for the scene.

A sixth trend theme for Kids and Teens will in future complement the trend ranges presented at munich fabric start. This is all made possible by the cooperation with mode…information, Overath near Cologne, and the London agency Mudpie. The corresponding Trend Forum in the Foyer of Hall 4 and the trend lecture guarantee a professional and comprehensive range of information. The mood in the sector at the start of the season is characterized by subdued optimism.


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