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Sabyasachi to launch new line of jewellery at MBFW
Sep '08
Eclectic Indian designer Sabyasachi Mukherjee adds another feather to his cap as he's invited to showcase at the forthcoming Mercedes Benz New York Fashion Week for the third year in a row. Sabyasachi remains the only Indian designer to have achieved this feat.

The designer will unveil his latest collection at the Spring Summer '09 Season of the Mercedes Benz New York Fashion Week. However, what is unique about his latest collection is that it will include a new line of jewellery designed by Sabyasachi in association with GAJA, a brand of the Shree Ganesh Jewellery House Limited, Kolkata.

Sabyasachi's collection to be showcased at the Fashion Week takes its inspiration from the paintings of Paul Gauguin, Emil Nolde and the spirit of Edith Piaf's music. Hand painted silks, discharge printed chiffons, and multicolored textured embroidery that almost resemble peeling off canvasses, form the basis of this trendy collection that has a varied range of body-conscious silhouettes and shapes from the '40's and '60's.

The jewellery line, an extension of Sabaysachi's design philosophy -“Personalized imperfection of the human hand” - uses cross cultural influences and obsolete and traditional techniques of manufacturing. Quaint Minakari, an eclectic mix of gemstones and a clashing mix of tradition, whether it is filigree from Bengal, Jadau from North India or Chettinad style of studded jewellery from South, every piece is a testimonial to the rich jewellery heritage of India.

Sabyasachi Mukherjee quotes “While I'm very excited to go for the Mercedes Benz New York Fashion Week for the third time in a row, I'm hopeful that my first jewellery line will generate the same kind of interest as my clothes lines do. The jewellery line has plenty of detailing and free mixing of colours. I'm grateful to GAJA jewellers for coming forth to present and sponsor my collection. ”

The Shree Ganesh Jewellery House Limited is the largest Indian exporter of 'Handcrafted Gold Jewellery'. Headquartered in Kolkata, the group believes in the magic of turning gold into jewellery. Interestingly, before stepping into the world of sartorial fashion, Sabyasachi began his professional career as a jewellery designer.

Rahul Singh, Head of Marketing - GAJA jewelers adds, “We are very proud to associate ourselves with a designer of the caliber and repute of Sabyasachi. We use innovative marketing strategies to export Handcrafted Gold Jewellery all over the world. Through this association we are looking at promoting Indian heritage and work of art all across the globe.”

Sabyasachi's show at Mercedes Benz New York Fashion Week will take place at 'The Salon' at Bryant Park on Friday, 12 September 2008 at 1 pm.

Mercedes Benz New York Fashion Week

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