Home / Knowledge / News / Fashion / Workshop on creating & managing lifestyle and fashion brands
Workshop on creating & managing lifestyle and fashion brands
Sep '08
Third Eyesight, the Delhi-based consulting firm, held its workshop on Creating and Managing Lifestyle and Fashion Brands on the 23rd of August, 2008 at the ITC Sheraton, Delhi. This workshop is part of the Third Eyesight Knowledge Series©.

The workshop was led by Mr. Devangshu Dutta along with Ms. Sharmila Katre having over 5 decades of industry experience between them. Devangshu, who has wide ranging Indian and international experience is amongst the better known professionals of the Indian retail industry.

Sharmila Katre, also of Third Eyesight has been in the clothing and textile industry for the past 28 years, including operational roles as well as an ongoing involvement with academics through NIFT, Pearl Academy and the Institute of Home Economics in Delhi as a visiting faculty.

The Brand workshop had an interesting and diverse group of participants with senior and mid-level professionals attending from brands and retailers such as Reliance, Benetton, Uni Style Images (USI), Lerros Fashions, The Accessory Factory, Femella Fashions, Pinnacle Retail, Ostermann, suppliers and service providers such as Century Apparels, Team Krian and academics from the National Institute of Fashion Technology and the Pearl Academy of Fashion. Students from academic institutes were also given a special access to the workshop by Third Eyesight.

The workshop addressed and imparted information on defining and understanding the basics of branding; the uniqueness in the process of branding lifestyle and fashion merchandise; creating and developing a brand through identifying its specific differentiators and reaffirming the need for the 4 P's of marketing.

Of specific importance were the areas of brand architecture, and having a clear brand strategy to manage and grow a brand portfolio.

The content of the workshop and the supplementary course material was found to be very current, applied and relevant to the market requirements.

The workshop was liberally sprinkled with examples and case studies from India as well as international markets.

Various individual and group exercises on identifying the values and positioning of specific brands, and personifying the brands were part of the workshop which encouraged a healthy, and at times noisy, discussion.

The one-on-one interaction during the workshop facilitated sharing of opinions and ideas and arriving at solutions related to branding of fashion and lifestyle merchandise in the Indian and international business scenario.

The workshop was an extraordinary blend of faculty pedagogy and delegate participation. The delegates took away a strong understanding of the fundamentals of branding and its effects on the overall growth of their business.

What participants have said about the workshop:
• “Brilliant Speakers and an excellent course material.” – Reliance
• “Very Interactive and interesting…refreshed the concepts which tend to be overlooked” - Benetton

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search